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Short Grain
« Reply #1 on: 08-05-2015, 01:17pm »
Short Grain
183 Montgomery St.
Jersey City, NJ



Short Grain, a quaint Jersey City coffee shop opens to much acclaim
By Steven Rodas | For The Jersey Journal
on August 05, 2015 at 9:44 AM, updated August 05, 2015 at 11:33 AM

JERSEY CITY – The proverb "good things come in small packages" rings especially true in the case of Short Grain.

The new coffee shop is a small and charming addition to Downtown Jersey City with an Asian-inspired menu and seating area for fewer than 20 (not including outdoor seating).

"I think it fits this area really well," said Evan Yu, 28, who opened the café with business partners Jon Mo and Boris Kouptsov.

Short Grain, located at 183 Montgomery St., opened in late May quickly taking off with hundreds of commuters filing in throughout the day and others setting up shop for a couple hours.

"We looked (for a location) in Jersey City for three years, tried Hoboken, and after that went to Brooklyn. Eventually we came back to Jersey City because of the community. Everyone is very close and that fit what we're going for," " said Mo, 27, who met Yu at Boston College 10 years ago.
 
The third owner, Kouptsov, 41, was born and raised in Moscow, Russia. He met Yu and Mo through a mutual friend a couple years back and joined the pair to open the cafe in 2013.

[...]

The café serves small plates and brunch options like roasted cauliflower, kale salad, roasted turkey sandwiches, avocado toast, granola bowls, and ricotta hotcakes. They also recently added the pork belly sandwich to their menu – after a successful trial run at Project EATS.

As the partners began to lay the groundwork for their new business they agreed that Short Grain would embody a traditional café with Asian influences.

This is evident with white-brick walls and furniture made of reclaimed wood, as well as menu items like the Vietnamese cold cut (made of pate pickled vegetables and cilantro) and the ever-popular Vietnamese cold brew coffee. Short Grain also plans on sticking with Counter Culture brewers for their coffee selections such as the chai latte, americano, macchiato, and cappuccino. 

The name of the café refers to Asian rice – which is twice as long as they are wide – and used to compliment dishes such as sushi or puddings.

Since opening Short Grain two months ago, the triumvirate of owners has realized that customers often seek healthy options.

"What we've noticed is that people have certain dietary needs and tastes and we've had to adjust to that," said Mo. "We carefully designed the menu to have vegetarian, gluten-free items and vegan options to satisfy all customers"

[...]

While the small floor space of the coffee shop suits Short Grain well, the owners have had to adapt.

"One of the things we've learned recently is how quickly you can outgrow a kitchen," said Yu while joking of opening up a storage space. "Still, that's just a function of the space that we have, we're learning how to utilize it. We're going to see if we need to expand a little bit."

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Short Grain
« Reply #1 on: 08-05-2015, 01:17pm »