A giant new beer garden is about to transform N.J.'s dining scene
Joseph Atmonavage | NJ Advance Media for NJ.com
on April 22, 2017 at 8:32 AM, updated April 22, 2017 at 8:33 AM
JERSEY CITY -- The Lutze Biergarten is set to become the next piece in Mack-Cali Realty Corporation's plan to "activate Harborside," a large office complex on the Jersey City waterfront.
The bar and restaurant, which celebrates its grand opening on May 5, is an outdoor riverfront beer garden, serving a variety of German and craft beer, cocktails and various food options, including bratwurst, pretzels, pub grub and a raw bar, all while featuring backyard party staples: live music and games including corn hole, shuffleboard and giant Jenga, as well as fire pits and more.
"The biggest difference from other places is that you can be outside and have a backyard atmosphere," Ilene Jablonski, vice president of marketing for Mack-Cali, said of the beer garden, which will be located at 15 Second St in Exchange Place. "There is no where else to get that."
That's where Mack-Cali comes in; the realty corporation is one of the biggest investors in Jersey City and in August the company moved their offices from Edison to Jersey City.
Mack-Cali is also in the midst of a $90 million investment project into Harborside, which includes the opening of Lutze. Another project is Urby at Harborside, a 69-story apartment building with 762 luxury apartments that has already begun leasing.
The real estate management firm--the largest in the state--plans to move its headquarters from Edison to Jersey City by the first half of 2016.
Lutze Biergarten is their first bar and restaurant for the corporation, which typically invests in and develops office space and multi-family properties.
Mack-Cali invested in the property, which includes a 20,000 square-foot parking lot, and decided there was a market for a place like Lutze. With the parking lot, which will be used to bring in vendors and host festivals in conjunction with Lutze, Jablonski said the entire space can accommodate a whopping 5,000 people at a time. The beer garden alone will serve up to 2,000 people. Read more