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Author Topic: Shades of Java Coffee House  (Read 1279 times)

Offline Pinky

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Completely uncalled for and douchey.  

Thea gave it a good shot, she ran open mics, poetry nights, and musical events.  None of which we'd had in our hood before.  She tried to get the community involved and did nothing but spread positivity on a little corner of the westside that, frankly, was not the greatest location.
 
Hell, she was even honest about the mistakes she made and she gets shit on by GLX.




No, she wasn't.  She blamed it on not being able to get more money after blowing (someone's?) savings on opening.  

Quote


Real classy dude.



Kicking a community that attempted to support you on the way out the door because you couldn't run a business instead of maybe being somewhat diplomatic and saying that "maybe it wasn't the right time" or "the market couldn't support the establishment" shows that she learned nothing about running a business.

Multiple comments by people around here saying that "when they wanted to go, the shop was never open" shows the lack of forethought.

Oh, and by the way - I never said shit about the free advertising she was on this site - because I always like seeing the little guy succeed.  


“I’d definitely open up Shades of Java again, but I’m not sure I would open up in that location, or in Jersey, period. There was really no help and no real community.”

Now that's class.

I'm leaning towards GLX on this one. I feel sorry for anyone that pours their savings into a business that fails, but her words speaks volumes. Don't blame the neighborhood, blame your business plan. She owes the LP an apology on this one.

Offline glx

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Completely uncalled for and douchey.  

Thea gave it a good shot, she ran open mics, poetry nights, and musical events.  None of which we'd had in our hood before.  She tried to get the community involved and did nothing but spread positivity on a little corner of the westside that, frankly, was not the greatest location.
 
Hell, she was even honest about the mistakes she made and she gets shit on by GLX.


No, she wasn't.  She blamed it on not being able to get more money after blowing (someone's?) savings on opening.  

Quote


Real classy dude.



Kicking a community that attempted to support you on the way out the door because you couldn't run a business instead of maybe being somewhat diplomatic and saying that "maybe it wasn't the right time" or "the market couldn't support the establishment" shows that she learned nothing about running a business.

Multiple comments by people around here saying that "when they wanted to go, the shop was never open" shows the lack of forethought.

Oh, and by the way - I never said shit about the free advertising she was on this site - because I always like seeing the little guy succeed.  


“I’d definitely open up Shades of Java again, but I’m not sure I would open up in that location, or in Jersey, period. There was really no help and no real community.”

Now that's class.

Offline CeeDub

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Re: Shades of Java Coffee House
« Reply #13 on: 07-24-2012, 04:51pm »
                                                                                     :pop:

Offline Soshin

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For the last two weeks, however, owner Thea Williamson says she was forced to keep the cafe closed when she couldn’t even afford to restock. “I knew the end was coming,” she admits.


Williamson, who admits having no previous business experience or knowledge, said the trouble began after she spent $90,000 on renovations.

“It was definitely not a smart move on my part…it left us with very little capital to sit on,” she says.



So you admit it's your fault...

Quote


She tried finding loans for small start-ups but did not qualify since most required being in business for at least two years. Local politicians advised her to reach out to nonprofit Rising Tide Capital, which aids local entrepreneurs; the group could only offer her coaching, Williamson says. The West Side Community Alliance, which encouraged Williamson and welcomed Shades of Java, was also ultimately not able to help her stay open.

Having learned some important business lessons, Williamson says she may reopen one day — but most likely somewhere in Brooklyn. “I’d definitely open up Shades of Java again, but I’m not sure I would open up in that location, or in Jersey, period. There was really no help and no real community.” (Full article)


Sounds like people tried to help you not be stupid and now you go and shit all over them and the neighborhood you said you wanted to "help"

I'm sure that your neighbors and customers feel the same about you...  Want to bitch about anything else on your way out?  Not sure you're aware, but a coffee shop is not a charity.



Completely uncalled for and douchey. 

Thea gave it a good shot, she ran open mics, poetry nights, and musical events.  None of which we'd had in our hood before.  She tried to get the community involved and did nothing but spread positivity on a little corner of the westside that, frankly, was not the greatest location.
 
Hell, she was even honest about the mistakes she made and she gets shit on by GLX.

Real classy dude.
"god hates you. you will all go to yuppie hell. in yuppie hell there is no starbucks or hole foods or sushi bar. in yuppie hell you will work 16 hours a day in a bodega. in yuppie hell your car will not start when the sweeper is coming down the street. in yuppie hell your doorman will terrorize you and have sex with your wife or husband...when you are at work....in the bodega. in yuppie hell you will go to the laundromat and lose your last quarter in a broken washing machine. in yuppie hell you will buy all your food and clothing at the 99 cent store. in yuppie hell there are no cell phones, you will use a pay phone. a filthy pay phone".      -   Cat_Man Dude

Offline CeeDub

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Re: Shades of Java Coffee House
« Reply #11 on: 07-24-2012, 03:27pm »
i bet she could find some capital locally


Offline glx

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For the last two weeks, however, owner Thea Williamson says she was forced to keep the cafe closed when she couldn’t even afford to restock. “I knew the end was coming,” she admits.


Williamson, who admits having no previous business experience or knowledge, said the trouble began after she spent $90,000 on renovations.

“It was definitely not a smart move on my part…it left us with very little capital to sit on,” she says.



So you admit it's your fault...

Quote


She tried finding loans for small start-ups but did not qualify since most required being in business for at least two years. Local politicians advised her to reach out to nonprofit Rising Tide Capital, which aids local entrepreneurs; the group could only offer her coaching, Williamson says. The West Side Community Alliance, which encouraged Williamson and welcomed Shades of Java, was also ultimately not able to help her stay open.

Having learned some important business lessons, Williamson says she may reopen one day — but most likely somewhere in Brooklyn. “I’d definitely open up Shades of Java again, but I’m not sure I would open up in that location, or in Jersey, period. There was really no help and no real community.” (Full article)


Sounds like people tried to help you not be stupid and now you go and shit all over them and the neighborhood you said you wanted to "help"

I'm sure that your neighbors and customers feel the same about you...  Want to bitch about anything else on your way out?  Not sure you're aware, but a coffee shop is not a charity.
« Last Edit: 07-24-2012, 02:36pm by glx »

Online MCA™

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Shades of Java Coffee Shop on West Side Avenue Closes Due to Financial Difficulties
By Summer Dawn Hortillosa • Jul 24th, 2012

After only just under four months of operation, Shades of Java, an independent coffee house on West Side Avenue recently featured by JCI, closed yesterday due to financial difficulties.

Many JCI readers were pleased and excited to read in June that the restaurant, located at West Side and Communipaw avenues, was giving the neighborhood a rare place to relax, sit and gather as a community. Shades of Java also offered organic, fair-trade coffee, pastries from local bakeries, specialty drinks, WiFi and even a text-to-curb service.

For the last two weeks, however, owner Thea Williamson says she was forced to keep the cafe closed when she couldn’t even afford to restock. “I knew the end was coming,” she admits.

Williamson, who admits having no previous business experience or knowledge, said the trouble began after she spent $90,000 on renovations.

“It was definitely not a smart move on my part…it left us with very little capital to sit on,” she says.

She tried finding loans for small start-ups but did not qualify since most required being in business for at least two years. Local politicians advised her to reach out to nonprofit Rising Tide Capital, which aids local entrepreneurs; the group could only offer her coaching, Williamson says. The West Side Community Alliance, which encouraged Williamson and welcomed Shades of Java, was also ultimately not able to help her stay open.

Having learned some important business lessons, Williamson says she may reopen one day — but most likely somewhere in Brooklyn. “I’d definitely open up Shades of Java again, but I’m not sure I would open up in that location, or in Jersey, period. There was really no help and no real community.” (Full article)

Offline pchops

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Re: Shades of Java Coffee House
« Reply #8 on: 06-20-2012, 09:50am »
I attended a Neighborhood Meeting last week at Shades of Java. It is a great space and also great tea. I had an organic iced tea which was very yummy. I LOVE WEST SIDE AVENUE!!!!!

Online MCA™

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Offline ShadesofJavaCH

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Grand Opening!!!
« Reply #6 on: 05-30-2012, 09:59am »
In celebration of our Grand Opening, we will be hosting and Open Mic Showcase as well as an opening reception for our featured artist Kevin Jones and his show: "The Evolution of a Beautiful Sound". Enjoy 20% off select items from our delicious menu! Hope to see you there!
Thea Williamson (Owner/Founder)
201.763.6725
592 Westside Avenue
Jersey City, NJ 07304
www.SoJCoffee.com

Monday - Friday 7am - 8pm
Saturday 8am - 8pm
Sunday 8am - 5pm

We're a different breed.....

Offline ShadesofJavaCH

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Call of Duty FACEOFF @ SHADES OF JAVA COFFEE HOUSE
« Reply #5 on: 04-25-2012, 08:51am »
Okay okay okay okay...
I think it's time to do something for the GAMERS!!!!
PS3 ADDICTS COME OUT AND ENJOY A AFTERNOON @ SHADES....
FACEOFF with other Gamers on Call of Duty Modern Warfare 3!!!
Raffle tickets for a $50 Gamestop giftcard are $5 and the winner of the faceoff receives a $50 Gamestop giftcard + a $10 Shades gift certificate......

Not a gamer?????
Come in and spectate on one of our leather couches!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Thea Williamson (Owner/Founder)
201.763.6725
592 Westside Avenue
Jersey City, NJ 07304
www.SoJCoffee.com

Monday - Friday 7am - 8pm
Saturday 8am - 8pm
Sunday 8am - 5pm

We're a different breed.....

Offline ShadesofJavaCH

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Shades of Java Coffee House
« Reply #4 on: 04-25-2012, 08:42am »
Hello Everyone!

My name is Thea Williamson, the owner of Shades of Java Coffee House located @ 592 Westside Avenue near Lincoln Park.
I would like to invite you all down for a cup of coffee!!!
We're offering you top of the line coffee/espresso/whole leaf tea with a few pastries and breakfast/lunch sandwiches.
Free wi-fi...
Music..
Books..
Very relaxed feel..

If you're on the go we're offering phone and text ordering as well as "curb-side" ordering  :)

Come in and give us a try.......
Thea Williamson (Owner/Founder)
201.763.6725
592 Westside Avenue
Jersey City, NJ 07304
www.SoJCoffee.com

Monday - Friday 7am - 8pm
Saturday 8am - 8pm
Sunday 8am - 5pm

We're a different breed.....

Offline Bobblehead

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Re: Shades of Java
« Reply #3 on: 04-17-2012, 11:18am »
Shades used to mean ghosts. These are from Java? Inneresting.

I wish them luck.  8)
Puppies, unicorns, and rainbows. . . .

Hey, did you see the Jersey Journal article about the shootings on Wayne Street?

[12:32 PM] TheFang: i was completely wrong.

Offline Soshin

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Re: Shades of Java
« Reply #2 on: 04-16-2012, 10:28pm »
Hallelujah!  A coffee shop right across from the Lincoln Park Playground!
"god hates you. you will all go to yuppie hell. in yuppie hell there is no starbucks or hole foods or sushi bar. in yuppie hell you will work 16 hours a day in a bodega. in yuppie hell your car will not start when the sweeper is coming down the street. in yuppie hell your doorman will terrorize you and have sex with your wife or husband...when you are at work....in the bodega. in yuppie hell you will go to the laundromat and lose your last quarter in a broken washing machine. in yuppie hell you will buy all your food and clothing at the 99 cent store. in yuppie hell there are no cell phones, you will use a pay phone. a filthy pay phone".      -   Cat_Man Dude

Online MCA™

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Shades of Java Coffee House
« Reply #1 on: 04-16-2012, 03:43pm »
Shades of Java
592 West Side Avenue
Jersey City, NJ

"Our main goal is to provide this neighborhood with a welcoming environment to enjoy coffee, tea, pastries, and sandwiches that they'll soon love."

On Twitter: @ShadesofJavaCH
« Last Edit: 06-20-2012, 09:39am by MCA™ »

Jersey City, NJ Community Forums

Shades of Java Coffee House
« Reply #1 on: 04-16-2012, 03:43pm »